Chelsea Hogan, Owner/Designer
My love of flowers began when I spent summers on my Grandparent's farm in Central Alberta. My Grandma's flower garden is such a special place of inspiration and fond memories for me. Her love of gardening and all things vintage really influenced my own style and I believe my passion for floral design grew from that history we share. I went on to study Commercial Floristry and Graduated with distinction from Olds College in 2005.
When my husband Josh and I married in August 2012, I created the floral designs for our special day - that's us in the photo! Creating my own wedding florals really sparked my interest in wedding design. We gave birth to our first son, the following year and as my maternity leave came to an end, I decided it was the perfect time to finally launch my own floral design business!
Fern & Frond opened for business in September 2014. Around that same time, Josh and I found out we were expecting our second baby boy. He was born 6 weeks before Fern & Frond's first wedding! It was an exciting, exhilarating and exhausting time! It has been a whirlwind of growth in life & business and I am so grateful for every minute!
Today, I operate Fern & Frond from my home studio in Pinantan Lake, BC. When I'm not busy chasing my boys around the yard or playground, I can usually be found collaborating with other creatives, meeting with couples, or selling blooms at pop up shops and local markets!